Elgin Butler Company
The Challenge
As the oldest ceramic brick manufacturer in the United States, Texas-based Elgin Butler Company wanted to reinvent itself with a new visual identity and marketing plan, which would appeal to design-minded architects, as well as distributors, builders and masons.
Our Approach
Taking a soup-to-nuts approach, we transformed Elgin’s tired logo into a dynamic brand and applied it to a suite of print and online marketing tools, including a feature-rich website with project gallery, technical resource library, dealer portal, AutoCAD library, and more.
Kudos
“You’ve done a phenomenal job helping us expand our global marketing reach. I can’t tell you how many compliments I’ve gotten on our new corporate identity with most people saying our website is one of the best they’ve seen in the industry.” — CEO, Matthew Galvez
